it should come as no surprise that so many mainland-bound kama'aina settle in san diego when making a new home across the pacific. after spending my college years and early grownup life in america's finest city, i am happy to confirm that the transition to mainland living is a little less jarring when surrounded by sd's gorgeous coastline, (mostly) balmy weather, sizable islander population, and mom & pop spots dishing up plate lunches to satisfy cravings in between trips home.
although the mister and i make the trip down the freeway a few times a year to visit friends we left behind and get our fix of homestyle mexican food (woefully lacking the farther one finds herself from the border), a chance to venture to north park to pop into aloha sunday supply co. has yet to present itself. however, online peeks of its collection of modern day goods made for land and sea have proved to be quite intriguing . . . particularly the jfk-inspired swim collection which i suspect will be a welcome change for those weary of slipping on the same boardshorts as little groms.
the hawaii connection comes by way of co-owner kahana kalama, the fashion forward pro surfer from kailua with a passion for making life better for new friends encountered while surfing faraway shores. the shop and its line of in-house goods is an evolution of the islands' end-of-week celebration moved up five days to encourage customers to begin their week with the same enthusiasm when greeting the weekend.
isn't that the most lovely idea?
in addition to aloha sunday's lineup of tees (handscreened behind the shop) and boardshorts (produced in california), you can expect to find stylish collaborations with indie design friends stocked alongside handpicked selections by kahana and fellow proprietor billy wickens, vintage finds curated by the missus, a handful of loveliness for the ladies, and made-just-for-them boards in both the brick and mortar & online shop.
- where: 3118 university avenue, north park (near balboa park for those who have visited but are unfamiliar with san diego's collection of neighborhoods)
- shop hours: tue to sat, 11a to 7p + sun, 12p to 5p
p.s. discover new arrivals along with fascinating brand stories and surf adventures on the shop blog.