what happens when an island girl moves to the big city and discovers her passion for perfume while making her mark as a beauty insider in the publishing trade? no, it's not the latest incarnation of chick lit to hit bookstores but the story of the big island's kate growney, a former contributor to style glossies elle, harper's bazaar & lucky, who nixed it all to become the proprietress of saffron james parfums.
during her time as a beauty editor, kate noticed few fragrances truly embraced the complexity of hawaii's flowers and set out to create a line with a sophisticated scented interpretation of her island home. the trio of scents mixes intoxicating notes evocative of the islands (ginger absolute, pineapple leaf, hibiscus) with the exotic essences of faraway lands (mousse de chene, yuzu, tunisian opium).
saffron james recently landed a coveted spot inside the beauty emporium at fred segal, but you can get your hands on your own bottle just in time for st. valentine's day via the sj online shop.