malia mills swim 2009

pucker strawberry fields

whether your beach body issue is coverage or curves, ny-based swimwear architect malia mills (who may be the first hawaii-born designer to be inducted into the cfda) has a suit designed to flatter no matter your shape or size. the new collection recently hit the online shop with looks ranging from urban sophisticate with a minimum of fuss to pinup glamour complete with flirty shirring and cinches.

since malia was last featured, the eponymous label has expanded its seasonless offerings with a swoon-worthy selection of frocks for readers who covet city girl coverups. plus, a girls swim line also made its debut with the option to rock a matching mother & daughter set (phone order only).

more peeks below . . .

pleated flirt & majorette

dreamboat

diana * marais * tie me up

in happy news, the coconut wire sent along word that malia mills is returning to los angeles this week with the opening of an outpost at the brentwood country mart. 'tis the closest shop to the islands, so next time you find yourself in lala-land, hele over for a personalized fitting and the chance to scoop up jewelry from bliss lau, yet another local girl designer based back east.

• where: 225 26th street, santa monica
• shop hours: mon to sun, 11a to 6p

you can, of course, shop online or click over to the stockist list to locate a brick and mortar shop near you.

p.s. the bittersweet brown colorway is being retired so if you splurge on a new suit you can score one in b.brown for 50% off. click here for more details.

{update | feb 13th: the malia mills 'ohana sent over an exclusive $50 coupon just for h|h readers. enjoy the extra savings by mon, aug 31st.}