letarte 2010 collection

starfish bikini

hope everyone had a lovely weekend and took a moment to take a tour of the new website (this would mean you, mr. & ms. email or rss subscriber!). while i was away tinkering on h|h's makeover, the letarte 'ohana sent over news of the maui-based label's ten year collection which scored quite a few snaps in the latest edition of the sports illustrated swimsuit issue.

letarte can always be counted on for girly glam - fun and flirty beach-inspired looks accompanied by either a dash of boho, a hint of rocker edge, or a cheeky combination of the two (hello skull toile!). i continue to swoon for letarte's pretty, playful prints including the gorgeous abstract feather design introduced this season and the aloha guitar's cheery repeat which was inspired by hawaii's own slack key guitar and ukulele (be sure to take a peek at the coordinating tunic with little aloha's embroidered along the hem).

and, of course, no letarte collection would be complete without a proper coverup which is offered in an endless variation be they bardot-inspired nautical stripes, sweet peasant details, or luxe embellishments.

more peeks below . . .

feathers bikini with leather straps

aloha guitar

pink sand tunic

pineapple juice maxi

2010 styles have already landed in letarte's online shop (which offers complimentary shipping to the upper 48) and the flagship boutique in paia.

• where: 24 baldwin avenue, paia
• shop hours: mon to sat, 9a to 6p & sun, 10a to 6p

take a peek at the collection and remember to report back and share your favorite looks!