new peeks: organik 2010

m's squid tee

the organik 'ohana kindly sent along peeks of the label's 2010 collection with riffs on kona sunsets and tidepool discoveries along with a few cheeky plays on sustainable philosophies working their way into this year's look book. mixed in is organik's first dip into everyday basics with introductory offerings including certified organic cotton, micromodal jersey and recycled poly blend (spun from soda pop bottles) editions of the iconic wrap dress, tees, tanks, hoodies and polos.

happy news for readers who may shy away from screenprinted designs or for anyone who shares my efforts to replace unwearables with eco-friendly choices (i am, in fact, typing this now while dressed in my favorite stewart+brown organic tee layered over an organic cotton cami). after countless shopping expeditions, i know first hand how difficult it can be to source pretty sustainable pieces made in the good ol' u.s. of a. that do not elicit sticker shock so i am definitely excited about the upcoming possibilities. hooray!

eye chart * free range

w's driftwood tee

w's wrap dress * recycled slub tank

the newest organik arrivals are starting to find their way to the line's network of stockists around hawaii and the mainland. if a neighborhood shopping experience is not in the cards, keep an eye on the online shop or try your luck at organik's green room where you can scoop up past season looks for a song and which will be hosting a preview of the summer collection this weekend:

• when: sat, may 8th - 6p to 9p
• where: the green room, 73-5580 maiau street, kailua-kona (near costco)
• fyi: shop hours vary; call ahead to confirm the doors will be open for your shopping trip

p.s. you can currently save 30% off select styles in the online shop with complimentary shipping on us orders!