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joie to the world

it's always a happy day around h|h when a new discovery of paper goodness is uncovered. it's no secret i heart the old world artform of letterpress, and, after finding this mahalo letterpress note card on etsy, i knew i had to find out just how the designer was connected to the islands.

it turns out, tina pham, the creative mind behind joie studio, did indeed grow up on oahu and followed the path many of us know so well of going to the mainland for college and setting down roots far from hawaii after graduation. a web designer by trade, tina started designing invites as an extension of her work creating wedding websites, and eventually caught the letterpress bug after taking a few classes.

tina now spends countless hours by the side of her early 20th century golding letterpress churning out charming paper ephemera featuring a mix of antique and modern illustrations. the mahalo card is the first in joie studio's old hawaii series (a new design will be released every few months), and tina is now collaborating with the toast team to give their playful graphics a letterpress touch.

naughty & nice
2008 blooming desk calendar

click over to the joie studio etsy shop to take a peek at the lovely holiday designs, and be sure to scoop up one of the remaining limited edition 2008 blooming desk calendars which has received a lot of online buzz since its debut last month. custom work is available and the joie studio design house also offers web design and event planning services.

go behind the scenes via the joie studio blog.

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