florencia arias fall/holiday 2010

zoe * eva

surprise, surprise . . . a saturday post! my brief getaway combined with our tardy thanksgiving pushed my posting schedule a little more than anticipated, but i just couldn't let the week slip by without introducing you to honolulu designer florencia arias.

florencia's eye for bold prints first caught my attention earlier this year, and the recently debuted holiday 2010 collection continues to delightfully intermix striking patterns with solid modal jersey. the line's flirty style embraces formfitting silhouettes, mini hemlines and peekaboo backs along with bright pops of colors referencing the designer's argentina roots, southern california fashion studies, and adopted island home. 

chloe * olivia

fall 2010 loveliness

the label is happily made in hawaii with the price tag topping out under $100. working with smaller quantities of fabric makes sell out risk high as evidenced by the sparse selection of the fall 2010 lineup which is already sold out in quite a few styles.

if your sunday afternoon is free, florencia will be previewing her new designs during a holiday trunk show at drift tomorrow. enjoy 10% off holiday looks plus past season styles will be marked down 20-to-50% off.

• when: sun, nov 28th - 4p to 6p
• where: drift, 3434 waialae avenue, suite 4, kaimuki

unable to stop by and say hello? holiday 2010 should arrive in the online shop soon or pop by your neighborhood stockist to browse the collection.