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« tamara catz spring/summer 2010 | Main | new peeks: sig zane »

aloha rag pre-fall 2010 collection

w's military blouson

hello again! i meant to share aloha rag's debut in-house collection last week but had too much fun exploring portland with my sweetie and found myself delighted to be unplugged from the interweb during our wanderings. now that i am back online, let's enjoy a peek at the honolulu boutique's capsule line designed by shop proprietor tatsugo yoda.

pre-fall 2010 features an edited offering of staples for men and women updating iconic silhouettes from a flannel interpretation of the chanel jacket to revisiting the preppy cardigan via a collaboration with thakoon (a favorite of the first lady). little details like heart and skull patches referencing the shop logo and unexpected zippers add a sweet surprise to the minimalist designs. the military blouson jacket remains my favorite . . . although i suspect the bubble backside may not be the most flattering for curvy hips.

aloha rag x thakoon m's cardigan
denim dress * oversized tee * woven jacket
m's military jacket

the garments are mostly made in japan and the price tag ranges from $80 for a tee to $785 for a leather motorcycle jacket. even if the line is out of your budget, it is still a fun browse if you swoon for fashion.

the collection has been in-store for awhile now but is newly available to online friends who can now shop the m's and w's pre-fall 2010 lookbook. or, find your way to aloha rag's honolulu flagship or nyc outpost:

Reader Comments (3)

Yes please military parka!

Tuesday, July 13, 2010 | Unregistered CommenterMaile John

ahhh love the the military blouson jacket! lucky i live near the kaioplani blvd shop in Honolulu and the greenwich st shop in NYC, hehehe. No excuse for not getting one! ;)

Wednesday, July 14, 2010 | Unregistered CommenterKathy

happy to find more fans of the fab military blouson! it is simply perfection and a cute coverup when an extra layer is needed to stay cozy.

Thursday, July 15, 2010 | Registered Commenterleigh

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