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Entries in aloha rag (5)


aloha friday scoop

{first friday highlights}

  • fashionista's market: enjoy 20% off storewide plus shop genuine guava's collection of upcycled clutches and handbags. {4p to 8p; 1185 bethel street}
  • fighting eel: save 15% off shop purchases when you acquire adornment from the padma & pickles and [ki-ele] trunk show. {4p to 9p; 1133 bethel street}
  • super citizen: lisa from modern philosophy previews her spring 2012 collection (select styles 10-to-30% off)and says goodbye to past season styles (40% off). {5:30p to 8:30p; 22 south pauahi street}

the ali'iolani craft fair will be stocked with style flown in by maui thing, new holiday goods crafted by shop toast, and more handmade possibilities for your gift list.

  • when: sat, dec 3rd - 8a to 2p
  • where: ali'iolani elementary school, 1240 7th avenue, kaimuki

Click to read more ...


aloha rag spring/summer 2011

w's m65 jacket * baker cargo pants

with fashion week in full swing, it seemed only appropriate to gather up a few looks from aloha rag's spring/summer 2011 collection. tatsuga yoda, aloha rag founder and creative director of the house label, tailor made each piece for happy-go-lucky days in the sun and sand complete with vintage americana details like a whimsical jacket lining constructed of the iconic paisley bandana.

you may notice that a few styles overlap in the m's and w's collections, but the unisex looks have been carefully refitted to compliment a feminine silhouette. and happy news! this season the ladies score their very own edition of the popular m65 military jacket with playful custom designed pink zippers.

isn't it lovely?

more mellow memories after the jump . . .

crewneck sweatshirt * hooded parka
m's seersucker jacket
paisley buttondown & arhi tee

aloha rag's denim line also debuted this past winter and features classic silhouettes made in the always coveted japanese denim.

all styles are made in japan with the price tag for ss11 starting at $215. and, if you fancy high style for less, most fall 2010 looks are currently on sale.

hit the online shop for the complete 411 on the new m's & w's collections, or hele down to the honolulu and nyc storefronts:

  • nyc: 505 greenwich street, soho
  • shop hours: mon to thu & sat 11a to 7p | fri 11a to 8p | sun 12p to 6:30p

do you have any pieces from aloha rag tucked inside your closet?


aloha rag pre-fall 2010 collection

w's military blouson

hello again! i meant to share aloha rag's debut in-house collection last week but had too much fun exploring portland with my sweetie and found myself delighted to be unplugged from the interweb during our wanderings. now that i am back online, let's enjoy a peek at the honolulu boutique's capsule line designed by shop proprietor tatsugo yoda.

pre-fall 2010 features an edited offering of staples for men and women updating iconic silhouettes from a flannel interpretation of the chanel jacket to revisiting the preppy cardigan via a collaboration with thakoon (a favorite of the first lady). little details like heart and skull patches referencing the shop logo and unexpected zippers add a sweet surprise to the minimalist designs. the military blouson jacket remains my favorite . . . although i suspect the bubble backside may not be the most flattering for curvy hips.

aloha rag x thakoon m's cardigan
denim dress * oversized tee * woven jacket
m's military jacket

the garments are mostly made in japan and the price tag ranges from $80 for a tee to $785 for a leather motorcycle jacket. even if the line is out of your budget, it is still a fun browse if you swoon for fashion.

the collection has been in-store for awhile now but is newly available to online friends who can now shop the m's and w's pre-fall 2010 lookbook. or, find your way to aloha rag's honolulu flagship or nyc outpost:


aloha rag x jil sander

first kicks/hi and sig zane collaborated with converse and earlier today aloha rag released a limited edition sneaker created in cahoots with designer jil sander. the design is best described as space age minimalist meets haute hipster which means the countdown clock is ticking if you covet one of the 55 pairs that are up for grabs.

alas, the fancy kicks do not seem to be stocked at the honolulu boutique so plan to hele over to the online shop or the nyc outpost to purchase a pair.

[update: sneakers are now available at both the honolulu and nyc outposts plus the online shop. many mahalos to the aloha rag staff for the scoop!]


aloha rag


one of hawaii's most stylish boutiques has got to be aloha rag (as seen in lucky & vogue) which caters to the fashionistas on the island. you'll find everything from chloe and balenciega to loomstate organic denim and l.a.m.b. (the only place in town to score gwen stefani's designs). i'm particularly fond of this tee from martin margiela.

if you can't get to the shop on kapiolani blvd. (street level in that brown & glass building by ala moana. you know the one.), you can shop online (don't forget to check out the sale section . . . shhh!).