aloha rag spring/summer 2011

w's m65 jacket * baker cargo pants

with fashion week in full swing, it seemed only appropriate to gather up a few looks from aloha rag's spring/summer 2011 collection. tatsuga yoda, aloha rag founder and creative director of the house label, tailor made each piece for happy-go-lucky days in the sun and sand complete with vintage americana details like a whimsical jacket lining constructed of the iconic paisley bandana.

you may notice that a few styles overlap in the m's and w's collections, but the unisex looks have been carefully refitted to compliment a feminine silhouette. and happy news! this season the ladies score their very own edition of the popular m65 military jacket with playful custom designed pink zippers.

isn't it lovely?

more mellow memories after the jump . . .

crewneck sweatshirt * hooded parka

m's seersucker jacket

paisley buttondown & arhi tee

aloha rag's denim line also debuted this past winter and features classic silhouettes made in the always coveted japanese denim.

all styles are made in japan with the price tag for ss11 starting at $215. and, if you fancy high style for less, most fall 2010 looks are currently on sale.

hit the online shop for the complete 411 on the new m's & w's collections, or hele down to the honolulu and nyc storefronts:

• hnl: 1221 kapiolani blvd, suite 115
• shop hours: mon to sat, 11a to 8p & sun, 11a to 6p

• nyc: 505 greenwich street, soho
• shop hours: mon to thu & sat 11a to 7p | fri 11a to 8p | sun 12p to 6:30p

do you have any pieces from aloha rag tucked inside your closet?

kahala goes organic

the renaissance of kahala has been well documented since its relaunch last year with much of the credit being given to the return of creative director dale hope, former company man slash aloha shirt connoisseur. the old school aloha wear label's design team certainly found their muse when peeking into kahala's
vast archives when presented with the chance to rework the line's classic beach boy looks.

many of the patterns embrace the best of vintage hawaiiana design but with a welcome eco update. yep, kama'ainas patiently waiting to rock some sustainable style on aloha friday finally have a source of organic aloha shirts with the introduction of kahala's eco-friendly collection.

even better, acquiring kahala wear is now thoroughly modern with the recent opening of its online shop where you can stock up on aloha shirts, board shorts, and keiki clothing.

or, skip the shipping charges altogether and hele over to ala moana to shop at the label's flagship store.

aloha rag x jil sander

first kicks/hi and sig zane collaborated with converse and earlier today aloha rag released a limited edition sneaker created in cahoots with designer jil sander. the design is best described as space age minimalist meets haute hipster which means the countdown clock is ticking if you covet one of the 55 pairs that are up for grabs.

alas, the fancy kicks do not seem to be stocked at the honolulu boutique so plan to hele over to the online shop or the nyc outpost to purchase a pair.

[update: sneakers are now available at both the honolulu and nyc outposts plus the online shop. many mahalos to the aloha rag staff for the scoop!]

• hnl shop: 1121 kapiolani boulevard
• shop hours: mon to sat, 11a to 8p & sun, 11a to 6p

• nyc shop: 505 greenwich street
• shop hours: mon to sat, 11a to 7p & sun, 12p to 6p

dwr pink party

 

round up your girlfriends and head down to ala moana tomorrow evening for a pink party hosted by design within reach. join local designers kaypee soh of so'mace, callidora jewelry, kealopiko, linda & akemi ueda of paradisus & lauren caldiero of pua jewelry who are joining with dwr for a trunk show to support the kick off of breast cancer awareness month.

a portion of all sales will be donated to the hawaii chapter of the susan g. komen foundation including 100% of the proceeds from the silent auction filled with goodies from coach, chop salon, dwr, paradisus & more. pink drinks and sweets will also be served.

• when: thu, oct 2nd - 6p to 8p
• where: dwr, ala moana

p.s. be sure to click over to dwr and take a peek at the special edition pink classics that are being auctioned off. also, sign-ups are now open to join team dwr at honolulu's race for the cure taking place on sun, oct 19th. to woo you out of bed so early in the am, you will score a dwr tee & duffle bag for doing good!

{mahalo tara!}

kahala spring 2008 collection

miro

while visiting my mom earlier this year, i happened upon a story on the rebirth of the kahala sportswear line (which became part of tori richard a few years ago). the design that caught my eye was kahala's homage to mid-century style (shown above) perfect for hipsters seeking to revisit the cocktail culture of the rat pack. my curiosity was piqued so enjoy this little show and tell of the venerable alohawear brand!

say goodbye to the tired reverse print seen on every other island "suit" and visitor industry worker bees and hello to a spring collection that has recaptured the line's iconic look from back in the day with a renewed focus on pattern and design.

native

nuku hiva

surf spots

an ala moana shop is in the works and set to open in the new nordy's wing this month, however, if you can't make it to the flagship store, the best online selection seems to be stocked at zappos and aloha shirt shop.