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aloha rag spring/summer 2011

w's m65 jacket * baker cargo pants

with fashion week in full swing, it seemed only appropriate to gather up a few looks from aloha rag's spring/summer 2011 collection. tatsuga yoda, aloha rag founder and creative director of the house label, tailor made each piece for happy-go-lucky days in the sun and sand complete with vintage americana details like a whimsical jacket lining constructed of the iconic paisley bandana.

you may notice that a few styles overlap in the m's and w's collections, but the unisex looks have been carefully refitted to compliment a feminine silhouette. and happy news! this season the ladies score their very own edition of the popular m65 military jacket with playful custom designed pink zippers.

isn't it lovely?

more mellow memories after the jump . . .

crewneck sweatshirt * hooded parka
m's seersucker jacket
paisley buttondown & arhi tee

aloha rag's denim line also debuted this past winter and features classic silhouettes made in the always coveted japanese denim.

all styles are made in japan with the price tag for ss11 starting at $215. and, if you fancy high style for less, most fall 2010 looks are currently on sale.

hit the online shop for the complete 411 on the new m's & w's collections, or hele down to the honolulu and nyc storefronts:

  • nyc: 505 greenwich street, soho
  • shop hours: mon to thu & sat 11a to 7p | fri 11a to 8p | sun 12p to 6:30p

do you have any pieces from aloha rag tucked inside your closet?

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