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Entries in sierra dew (4)


tribal gathering

sending happy hellos to wherever you may be tonight! much to my delight the tribal trend has been inspiring more than a few island designers which makes my inner boho swoon.

on the chance you might share my crush, gather 'round for a little show & tell of a few favorites collected during my interweb wanderings . . .

1 - designer sierra dew's hand hammered aztec earrings update the feathery look with metal mystique.

2 - wings hawaii transforms a vintage belt buckle rubbing into a trio of handcut thunderbird designs.

3 - the mystical agates found in modern philosophy's tribal chevron rings promise to rebalance your aura and help you find your way in life and love.


aloha friday scoop

missed out on fashionista's market buy 1, get 1 $20 gift certificate sale? lucky you, a few more are up for grabs!

  • when: now to sat, nov 20th - 10:30a to 6:30p
  • where: 1185 bethel street, chinatown
  • fyi: available in-store only (phone orders welcome)

save 20% off lanikai bath & body's decadent body butters in-store and online (enter secret code grateful at checkout).

  • when: now to thu, nov 25th
  • where: 767 kailua road
  • shop hours: mon to fri, 10a to 6p | sat, 10a to 5p | sun, 10a to 4p (closed thanksgiving day)

lily lotus hosts a trunk show of ancient adornments handmade by jewelry by justine and maya papaya. enjoy 20-to-30% off new styles and iced chai while you shop.

  • when: sat, nov 20th - 10a to 4p
  • where: 1127 12th avenue, kaimuki
  • fyi: early birds shopping between 10a to 11a score an extra 10% off!

Click to read more ...


aloha friday scoop

pop into fighting eel hq to save 25% off one style (fyi, in-store coupon expires sat) or click over to the online shop and save 15% off your entire order!

  • secret code: moms
  • expires: sun, may 9th - midnight hst
  • fyi: all sales final

first friday hosts maoli arts month with chinatown galleries featuring the work of native hawaiian artists and artisans.

  • when: fri, may 7th - 5p
  • where: chinatown arts district

the ladies of cloth hawaii and rock shop preview lions n tigers, their new style collaboration, plus another chance to fill-a-bag with vintage pieces for $20.

Click to read more ...


sierra dew spring 2010

kalo hippie mini * ginger leggings

after cruising around funky paia town while visiting maui last month, capturing the essence of the bustling beachside neighborhood has eluded me since my trip. and then it hit me: paia is like a hawaii version of venice (city of angels edition, natch) with its mix of cosmpolitan boutiques, indie eateries, and the occasional tourist trap squeezed along the rambling walkways of the former plantation town turned soulful hippie hotspot.

it turns out that little paia is the hometown of designer sierra dew who traded life on the neighbor island for the chance to explore the world of fiber arts at uh manoa. after a few years in honolulu, she opted to continue her design education in italy and nyc before returning home to paia to establish her own label. now based in kaneohe, her small collection of contemporary wearables feature screenprinted looks on a modern assortment of readymade garments that have been finished with handmade details ranging from organic lace embellishments to recycled fabric belts.

the little activist in me also loves how a simple t-shirt occasionally becomes sierra's canvas to juxtapose provocative designs which shine the spotlight on issues like genetically modified food crops (an ongoing debate for the islands' agricultural lands) on an unexpectedly flirty silhouette.

happily, sierra is committed to offering eco-friendly goods and produces her designs on organic & sweatshop-free blanks, and made the transition to screenprinting from custom stencils only after sourcing non-toxic printing inks. and, to complete the look, sierra also crafts a collection of beachy bohemian sparkle featuring handpicked seashells mingling with metals and exotic feathers.

dragonfish trapeze w/ recycled fabric belt * bad corn tunic
cowrie shell diamond * egyptian amulet * stripe feather hoop

opihi ring & cuff * seaweed ring

i thought it would be fun to give readers a chance to get to know sierra in her own words, and she kindly agreed to take part in the debut of h|h's q&a:

{designer notes}

how has growing up in hawai'i influenced your design process?
it has made me realize that i don't want to be a part of the "rat race". growing up in hawai'i we are naturally more relaxed; i let my designs evolve and take me on a journey. growing up here has also given me a design purpose to protect the beauty of my birthplace which has lead to more of my political artwork.

what is your definition of good design?
perfect chaos and intentional meaning. i love an exciting mix of color, print, and details. i think it is very important to begin with a concept. with the fashion industry being so "disposable" i think it is important to convey meaning, provoke thought, and create energy with every new design.

little moments of bliss that recharge your soul?
dancing, picking shells, my dad's cooking.

local delights that are a must in your beach picnic basket?
when i'm back on maui i live at my parents store mana foods and at baldwin beach. i love the raw food peppermint patties and the gluten-free "lizzie" cookies.

daily soundtrack:
goapele, loreena mckennit, matisyahu, nellie mckay, orishas, manu chau

pay it forward with a few words of wisdom . . .
remember to be young in your heart and to get out of your comfort zone!

mahalo sierra!

styles from spring 2010 are starting to find their way into the online shop as well as local stockists (fyi shop owners: sierra is currently on the lookout for new boutiques). custom design inquiries are also welcome.

this weekend brings your next chance to meet sierra who will be stenciling tees & bags during keiki earth day at baby aWEARness (which will also be stocking sd styles in their kokua festival booth next weekend).

take a peek at the collection and remember to report back with your favorite designs!